Fine Art Blog

Running parallel with the 2010 World Cup in South Africa, is fine art.  Designed to be a showcase of global and African artistic talent, art will be be used to display the multiplicity and diversity involved with the world’s favorite sport. Kicking off in April 2010, and lasting until July 11th, the final day of the World Cup, 2010 Fine Art will be a grand intellectual accompaniment to the epic competitions.  It is fitting that South Africa is hosting and organizing an art event of this scale, as the oldest piece of art ever discovered was found within their boarders; their 70,000 plus years experience gives them a type of authority in the art world.

There are two distinct mass exhibitions; they are the fittingly named 2010 African Fine Art and 2010 International Fine Art; both are being run as official parallel programs to the FIFA World Cup.

The 2010 African Fine Art exhibition will have two components. First, there will be a large commercial collection to be sold to visitors to the World Cup. Second is the Pan Africa exhibition. There is to be a group of works that will be professionally curated in select galleries, by leading South African art experts. The Pan African exhibition will be announced by the Host City concerned in the near future.

The underlying concept for the exhibition is to “to provide artists from Africa with a global platform to exhibit, market, and sell their works to a hitherto untapped international clientele base…to improve Africa’s global image and to combat Afro-pessimism – through the medium of fine art.” according to the official website for the event. With an estimated of over 450,000 international travelers visiting South Africa with World Cup Accommodation during June and July, this is the best opportunity to showcase the talent that African artists has to offer. The types of art that is set to be displayed for the even include sculptures, art photographs, paintings, etchings and many other media.

The second side of this massive art event is the 2010 International Fine Art showcase. Five artists from from each of the 32 countries competing in the World Cup will submit a painting or image. 210 high quality prints – all to be individually numbered and labeled as official World Cup merchandise – will be produced for each of the works.  One of each print will be showcased in Johannesburg starting in April 2010 and the rest of the 33,600 prints will be shown and auctioned in their country of origin.  The purpose of this event is to let many perspectives offer their interpretation of the global unifying activity that is soccer.

For individuals unable to make it to the galleries showcasing these works, fret not, many can be seen on http://2010fineart.com.

Jonathan Laba
World Cup Accommodation

Article Source:http://www.articlesbase.com/art-articles/south-africa-will-be-host-to-32-nations-this-summer-for-fine-art-2010-1622703.html

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This entry was posted on Friday, December 25th, 2009 at 11:42 am and is filed under Fine art. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.