Archive: November, 2009

New York Hotels and Twitter ROI


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Does Twitter Have a Good ROI for New York hotel marketing? (And what would that mean, anyway?)
In prior times, I have made the audacious claim that Twitter has a poor ROI in terms of marketing. Lately I have been arguing that we should reconceptualize “ROI” for social media, perhaps renaming the acronym “Return on Information” or “Return on Influence.” Such [...]

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