Video Software

There have been questions in the past regarding video marketing when it comes to traffic, customers and eventually sales. This article highlights the 5 Critical reasons to consider video marketing not just an alternate but the captain when dealing with website advertisement.

So, what are these reasons:

1. Traffic

By placing videos on several distribution channels like YouTube, Veoh, Dailymotion etc you add the video community traffic to the existing ones. This in-turn amplify and increase your site’s exposure by leaps and bounds. Needless to say, More Traffic = More Sales!

2. Backlinks

If you know the fundamentals of SEO, then backlinks will not be a strange term to you. You get loads of backlinks from authority sites like YouTube, Revver [double "V" not "W"] etc. More backlinks = higher page rank = better search engine position = More Traffic… and I’m sure you know where that leads us.

3. Google Results

Google tends to favour video sites like YouTube and others a bit more nowadays. Soon enough your videos start showing up on the first page of search engines for the keywords chosen [even before your sites hit the 20th page]. More like you have a diligent worker on the first page working really hard to drive traffic to your site.

4. Ease of Use

Videos are so easy to watch that it only takes a click and a steady gaze to do the trick. Compared to articles, videos far better convert. So, don’t stop writing articles, just combine both forces to get amplified traffic.

5. Review

Comscore in its recent study found that YouTube now accounts for 25 percent of all Google searches. Their search engine numbers state for a fact that “more searches are done through Youtube than through yahoo.” Studies have also shown that traffic from video sites can convert as high as 30 percent [hope you know YouTube now belongs to Google -I'm sure you know what that means].

It’s hightime you took video marketing serious, seriously.

To your online success.

Wale William is a Freelance writer who just enjoys writing–

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